Mida started with a simple goal: to share matcha the way we know and love it. Growing up around tea culture, I wanted to create something that celebrates the people, traditions, and craftsmanship behind every bowl.

Mida works directly with farms abroad, where our matcha is shade-grown, hand-picked, and traditionally stone-milled. By sourcing with intention, we're able to share high-quality matcha that's authentic, reliable, and thoughtfully crafted.

Beyond our online shop, Mida comes to life through pop-ups and community events across Los Angeles and New York City in the United States. We also partner with and supply to cafés, retailers, and creative concepts across the United States through our wholesale program, bringing organic, high-quality matcha to more people one cup at a time. If you're interested in collaborating on a pop-up, activation, or wholesale partnership, we'd love to hear from you!

Warmly,
Founder